Guides

Digital marketing guides

What we wish every business owner knew before paying for a campaign, a website or a landing page.

October 13, 20265 min read

How Often Should a Business Post on Social Media?

The short answer: less than you think, but more consistently than most businesses manage. Here are the numbers that work, what to post, and how to keep it up every week.

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October 13, 20266 min read

How Much Does an AI Video Cost for a Business?

Three completely different products are sold today under the name "AI video." Here's how to tell them apart, what the price should include — and where businesses pay for the wrong thing.

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October 13, 20265 min read

AI Video or a Real Video Shoot: Which Is Right for Your Business?

This isn't a holy war. Each one does a job better than the other — and the expensive mistake is choosing by what's trendy rather than by what the video needs to do.

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October 13, 20263 min read

Why Your Facebook Ads Aren't Bringing In Leads

The campaign is live, the budget is going down and the phone is silent. Most of the time the problem is one of seven — and they nearly always turn up in the same order.

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October 13, 20266 min read

How Much Do Facebook Ads Cost?

The honest answer is that there's no single price — and there's a good reason why. Here's what actually makes up the cost, what moves your cost per lead, and how to tell whether the money is working.

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October 13, 20264 min read

Landing Page vs. Website: Which Does Your Business Need?

Two completely different things that sometimes go by the same name. Here's how to decide what you need right now — and why the answer depends on where your traffic comes from.

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October 13, 20264 min read

How Much Does a Business Website Cost?

Got three quotes and none of them look alike? That's no accident. Here's what actually makes up the price, and which costs carry on after the website goes live.

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October 13, 20264 min read

AI Automation for Businesses: Where to Start

Most businesses don't lose customers for lack of enquiries — they lose them to enquiries that slipped through. Here's where to start, and what you shouldn't automate at all.

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October 13, 20263 min read

A Logo Is Not a Brand: What a Business Actually Needs

Had a logo designed and still look amateur? You're probably missing everything else. Here's the minimum that actually makes a difference — and why it affects your ads too.

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